Quantitative research is numerically oriented, requires significant attention to the measurement of market phenomena and often involves statistical analysis. For example, a bank might ask its customers to rate its overall service as excellent, good, poor or very poor. This will provide quantitative information that can be analysed statistically. The main rule with quantitative research is that every respondent is asked the same series of questions. The approach is very structured and normally involves large numbers of interviews/questionnaires.
Quantitative surveys at RBI are conducted using face-to-face (in-street, office or in-home), telephone, email or web techniques. The questionnaire is the tool used for collecting data from a survey.