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Pantry Check

Conducting a Pantry Check (home audit) is crucial, as it identifies a brands strengths & weaknesses – guiding strategic planning, brand activation & growth.  Pantry Check is the type of research where our field researchers enter a respondent’s home and take an inventory of all the products in house that the respondent has claimed to be present at that time.

Furthermore we gain an understanding of how different brands meet different needs, this will enable you to plan a brand portfolio strategy designed to meet all the important needs of each brand. Pantry Check also provides timeous & continuous information that help provide early warning on potential brand issues by focusing on those that need attention and guide marketing activities.