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Usage And Attitude

These give a much deeper, understanding where your Brand Energy is coming from, its energy sources, and what emotional connections and functional performance elements your brand is strongest on. It also lets you diagnose what is most important in the market, letting you create an optimal fitness program for your brand with the Energy Simulator. Finally, the Energy Diagnosis Engine tells you what consumers’ value perception of your brand is and how differentiated it is in their eyes – both vital considerations for planning a brand’s future.

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